Making Nonya Kueh is not a typical career path most Singaporean men would take fresh out of National Service. Most of us would dream of being teachers, doctors, engineers but this 23 year old decided to take on a whole new challenge and sell Nonya Kueh using his ah mah's recipes.

Kueh Ho Jiak hopes to bring the humble kueh to the new 'gram loving, health conscious generation in Singapore by changing up its taste and appearance.