Just when you thought food can’t get any more colourful (that’s right rainbow cakes/coffee/god knows what else, we’re looking at you!) This latest trend in foodie haven we’re going to talk about is something else. Today, we’re introducing to you the Blue Wine. Its natural colour has taken the internet by storm. Here’s the low-down on what we know so far.
The creators of blue wine
GikWines is a Spanish firm that has decided that the world’s current selection of red, white, and rose wine is getting a little meh. The team of 6 has said, with a punny reference to the acclaimed book “The Blue Ocean Strategy”, that there’s potential in capturing a relatively uncontested market.
This led to the inception of the Blue Revolution as the wine company affectionately dubbed. There’s also a barrage of #EnjoyTheRevolution hashtags popping up all over Instagram.
How is the colour produced?
The wine gets its unique electric blue colour from anthocyanin, a pigment derived from grape skins and an indigo tint sourced from a particular plant. These hues are then added to a base blend of red and white wine.
Interestingly, the Gikblue carries no added sugar and instead sweetens over time due to the natural sugar fermentation process.
How is the world reacting to it?
The original (and peculiar) colour of the wine has proven to be an extremely successful selling point for the company. It sold out last week due to huge demand!
Fret not, wine lovers! GikWines has assured its many fans via social media that its stocks will be replenished the following week. The company has also reached out to thank its customers for what they call an incredible and unanticipated international response on their trending Twitter, Facebook and Instagram platforms.
A little bit more on blue wine itself…
With an alcohol level of 11.5% and a signature sweet taste, this wine exclusively retails internationally via GikWine’s online website. It goes for an affordable €10 (S$14.99) for a 750ml bottle. The company is currently working on plans to launch a new version of the wine. It’ll be specifically targeted at the Millennial generation.
The Final Verdict
With many positive up-and-coming reviews about its taste and business concept, we’d say GikBlue is well positioned to revolutionise the wine industry. But, only time will tell if GikWines will be a timeless breakthrough in wine history or simply a passing fad.
Sadly, Singaporeans need to wait a little more to order GikWines’ exquisite Blue Wine via their online website, https://gik.blue. Presently, it only ships to select countries such as Spain, France, the United Kingdom, Germany and the Netherlands. If you desperately want to get your hands on it, consider using a freight forwarding service or have your friends who are overseas buy and bring it back for you.
Cover Image Credits: Business Insider
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