Singaporeans, there’s a new Milo flavour in town, and this one, you’ll be able to drink as much as you like. …Okay, maybe we won’t go so far as to say that.
Nestlé is launching a new, sugar-reduced version of Singaporeans’ favourite Milo drink, and it will be called Milo Gao Siew Dai – exactly as you would order it in a coffee shop, although we’re not sure what your neighbourhood coffee shop uncle will feel about it.
Featuring a stronger Milo taste, with half the amount of sugar and 30% more protein, the new Milo Gao Siew Dai was born out of Nestlé’s overall global 2020 commitment to reduce the sugar in its products by 5%.
This also coincides with a rising prevalence of diabetes among Singaporeans, and with the Health Promotion Board’s (HPB) aim to reduce sugar intake among Singaporeans.
A New Flavour
Of course, 50% less sugar doesn’t just mean putting 50% less sugar into the new Milo formulation.
Balancing taste and health concerns is a delicate act, especially given Milo’s commitment to delivering a great tasting drink. Besides reducing sugar, other elements were tweaked to ensure that the Milo’s flavour was not compromised.
We had the opportunity to taste the new Milo Gao Siu Dai and here’s our verdict: It tastes like the Milo we all know and love, but less sweet. The drink is a lot lighter than the original Milo, so it may not be for everyone. Our tip? Drink it hot because we feel the flavour comes out stronger when drank that way.
A New Poster Boy
After a very public relationship with Nathan Hartono, it seems Milo Singapore will be seeing more of another man, namely Singapore’s golden boy, Joseph Schooling. The tall, dark and handsome Olympic Gold medallist has been appointed the latest ambassador for Milo Singapore.
The brand ambassadorship is part of Milo being a sponsor of the 29th Southeast Asian Games.
Dying to try Milo Gao Siu Dai for yourself? Head to any leading supermarket to get your hands on a packet of Milo! Priced at $6.50 per pack (15 sachets), you and the whole family – even the older ones – can enjoy Milo Gao Siu Dai together!