Whether the holiday warrants formal social gatherings or a friends-only dim sum feast, there’s truly no better time to swipe on a crimson lipstick.

To many of us, red represents the colour of love and passion. But not to forget, red is also the colour of life for Gabrielle Chanel herself.

CHANEL presents LE ROUGE, that’s scheduled to open in Singapore from 17 – 21 October. This exclusive beauty pop-up will consist of three showrooms, each unveiling the creative process behind a particular product.

le rouge chanel
Image Credit: CHANEL

The House of CHANEL

In 1924, she turned an intense vermillion red into her first signature lipstick which was a symbol of courage and passion. What better way to pay homage to the brand’s iconic colour than a pop-up store dedicated to exploring red in a myriad of textures and forms.

le rouge chanel
Image Credit: CHANEL

In conjunction with the new Rouge Allure Velvet Extreme and Rouge Allure Liquid Power – the French fashion house will be launching its third pop-up concept in Singapore.

That being said, the LE ROUGE pop up will feature its very own Red Factory where you can expect an infinite array of lipstick and nail polishes. Beauty lovers can see and play around with the brand’s iconic red makeup and learn more about the process behind the creation of your favourite Chanel makeup.

Perfect for the gram, there are plenty of IG-worthy photo opportunities such as large industrial tanks filled with lipsticks, nail polishes in an acrylic red cage and a wall of lips that hides a passageway coloured in red.

le rouge chanel
Image Credit: CHANEL

Be one of the first few to discover and own the coveted red edition of  Chanel N°5  L’Eau and N°5 Eau De Parfum, which will be exclusively pre-launched at the pop-up. The iconic N°5 bottles will be swapping its usual clear flacon to a crimson hue. You definitely won’t want to miss out on this!

Guests are also treated to the sight of the Red Bar, reminiscent of a covert lounge. Spritz some of the limited red edition Chanel N°5 on yourself before sipping on a red cocktail specially concocted for this event.

le rouge chanel
Red Bar | Image Credit: CHANEL

So save the date and make sure to swing by CHANEL LE ROUGE pop-up store for an experience like never before. The pop-up will open to public from 17 – 21 October, so it’s best to register your attendance here to secure yourself a slot into the store.

Calling all Chanel fans, swipe on your best red lipstick and paint your nails red this October. It’s what Coco Chanel would have wanted.

CHANEL LE ROUGE Pop-Up
Address:
72-13 Mohamed Sultan Road, Singapore 239007
Date:
17 – 21 October 2018
Operating Hours:
Wed – Fri: 11am – 10pm, Sat – Sun: 10am – 10pm, Last admission at 9pm
Register Here

Also Read Jalan Jalan Down Memory Lane: This Nostalgic Festival Has Retro Game Booths And Over 130 Food Stalls

(Header Image Source: CHANEL)

 
 
Also Read
Museum Or Shopping Experience? This Japanese Beauty Showcase At Orchard Road Has Us Intrigued!

The Japanese Beauty Showcase by Shiseido will allow visitors to discover the secrets of Japanese beauty in a “multi-sensorial journey”.

A Cut Above The Rest – This Is Probably The Most Instagrammable Hair Salon In Singapore

Tucked away in a former office space and hidden away from the city is Chez Vous: HideAway – which bills itself as Singapore’s most Instagrammable salon.

I Tried A S’pore Based Skincare Line For A Month, Here’s How My Skin Looks Like Now

Our colleague, Esther, decided to jump on the IDS bandwagon to check out if our homegrown brand is everything that it promises to be.

Chanel Is Painting The Town Red With Its New Le Rouge Beauty Pop-Up This October

CHANEL presents LE ROUGE, this exclusive beauty pop-up will consist of three showrooms, each unveiling the creative process behind a particular product.

Finding The Perfect Perfume Is Tough, So I Crafted My Own At This Workshop

This fragrance lab allows you to customise your fragrance with a mixologist to come up with your ideal perfume - from picking all the notes to choosing a name.

Men In S’pore Blessed With Facial Hair, Here’s Where You Can Groom It For Under $30

Along with the emergence of metrosexuals and gentlemen, there have been modern barbershops appearing all over the island, catered specifically for men's grooming. So we've compiled a short list of tried and tested barbershops that are affordable and good.

The Ultimate Guide To BeLive’s GSS Flash Sale – Live Reviews, Deals, How It Works

If your life revolves around makeup and skincare products, you know how pricey they can get. Let's be real, most of us are guilty of spending WAY too much money on makeup that we've somehow managed to convince ourselves that we need. What if we tell you that you can treat yourself without breaking the bank this month?

Say Yes To The Dress – A Guide To Picking Out The Perfect Dress For Your Bridesmaids

Now that you’ve said yes to the dress of your dream, it’s time to start on your next gown shopping journey: the quest for the perfect bridesmaid dress. No matter your wedding style or size of your bridal party, we've got everything you need to know to find the right dress for your girls.