Forget Tokyo, Niigata Is The Next Top Japan Travel Destination!

Where and what is Niigata, Japan all about exactly, you might ask?

Niigata prefecture prides itself for its agriculture and breathtaking scenery. Geographically blessed with a location near the coast, tourists will be able to enjoy the best seafood and local delicacies too!

There is definitely a whole lot to eat, see and do!

Hello Niigata

As Niigata is a relatively new tourist destination, Mediacorp TV Channel OKTO aired a two part series, Hello Niigata, that provided a peephole into the region’s best-kept secrets.

Autumn in Niigata

The hosts chat up Niigata locals and provide tips on where to go, what to do and where to eat.

Winter in Niigata

To celebrate the preview of Hello Niigata, we were treated to a 5 course meal at Tomi Sushi that showcased Niigata’s culinary flair.

Niigata cuisine at Tomi Sushi

If you would like to have a taste of Niigata cuisine before travelling there, we’ve got you covered!

You can have an authentic gastronomic experience right here in Singapore. Tomi Sushi specialises in Niigata cuisine and gets all their fresh ingredients from Niigata as well.

Also, Tomi Sushi uses 100% Niigata KOSHIHIKARI rice and a special blend of soy sauce specially curated for the restaurant. The first Tomi Sushi was opened in Niigata and presently, they have opened 3 branches in our little red dot (Millenia, Novena, Katong).

These are the famous Le Lectier pears which were impossibly sweet and juicy.

They are also hard to get your hands on as they are only in season in November and December, a good justification of its nickname, “the Phantom Pear”.

While enjoying our meal, they screened the Hello Niigata trailers. We had a first hand experience trying the highly popular KOSHIHIKARU rice (the rice balls made an excellent pairing with sake!) from Niigata.

The owner of a rice farm in Niigata was present to explain all about KOSHIHIKARU rice.

It was exceptionally inspiring to meet the men and women behind the companies in the flesh, speaking passionately about their craft.

Many of the farms were passed on from one generation to the next so you can only imagine the amount of effort and sheer hard work it takes to shoulder family tradition and legacy!

Hello Niigata – Catch Up On The Two Episodes On Toggle

If you are planning a trip to the land of the rising sun, Niigata is a must visit destination.

Nagaoka Festival At Niigata

You can discover their unique culture and harvests, such as their famous rice, sake, tea and seafood. We can attest to that from our delightful experience at Tomi Sushi!

To find out more about Niigata, you can also watch the two part series on Toggle to witness everything Niigata has to offer.

Cherry Blossoms in Takada, Niigata

Both episodes delve into the lives of the natives where the hosts will get up close and personal with them, giving us an insider view to their hometown.

If you are wondering where the Le Lectier pears originated from, the series will take you on a tour of Shirone’s Kingdom of Fruit. It’s a garden that cultivates high quality fruits such as Le Lectier pears and Echigo Hime (Princess Strawberries) each season.

Besides the realm of culinary tourism, you will be exposed to other recreational activities. For example, Sado Island (an island within Niigata prefecture) is known for Sado Nishimakawa Gold Park and the preserved Shukunegi Village. At this village, you can explore traditional merchant houses and row your own tub boats.

Tub boat rowing

To help satiate your wanderlust tendencies, definitely watch Hello Niigata on Toggle. You’ll see a part of Japan that many tourists may not know about.

Who knows, you might be well on your way to booking your plane ticket to Niigata, Japan sooner than you think!

Hello Niigata on Toggle
Episode 1
Episode 2

Tomi Sushi
Millenia Walk
, 9 Raffles Boulevard, #02-12/13, Singapore 039596
6238 1123
11:30 – 15:00, 17:30 – 22:00
Novena Square (Velocity), 238 Thomson Road, #02-76/77,  Singapore 307683
6255 2355
11:30 – 15:00, 17:30 – 22:00
Katong V, 30 East Coast Road, #02-14/15/16, Singapore 428751
6348 7897
11:30 – 14:30, 17:30 – 22:00

Also, read 7 Nearby Travel Destinations To Consider For Your 2017 Long Weekends!

Also Read
This Social Media-Centric Cruise Lets You Hang With Influencers At Sea – And Learn Some Of Their Tricks
If there’s one thing many of us millennials have in common, it’s wanderlust. We’re constantly restless for our next overseas adventure, and having stylish influencers constantly flooding our Insta-feeds with…
I Pretended To Be A Kid And Got An Insider Look At KidZania – Here’s What I Found Out
Have you ever wondered or fantasized about what life would be like if you were in a different career? Well, I do it all the time. What if I was…
Get Nauti In August On Board This Party Ship – The Largest Foam And Water Gun Party At Sea
Party people, if you're still recovering from your post-Ultra blues, here's something that will cheer you up! There's another party happening very soon, and this one will take you off…
Cool SIA, You Can Now Enjoy Local Favourites Like Laksa On Your Next Trip Overseas
Can't get enough of local food? Pretty soon, locals and foreigners alike will get to enjoy local favouites when they fly Singapore Airlines. The #2 airline in the world will be changing…
SIA La, Singapore Airlines Clinches #2 Spot In Global Airline Ranking
Singapore Airlines (SIA) has been named the world’s second best airline at the 2017 World Airline Awards. This comes shortly after Singapore's Changi Airport was named the best airport in the…
Hilton Garden Inn Opens In S’pore So You Can Live Luxe On A Budget During Your Next Staycay
It's the school holidays and what better way to enjoy it than with a luxe staycation? Hilton Garden Inn, the award-winning, mid-priced hotel brand has finally opened its doors in Singapore.…
Visit Mini World Heritage Sites For Only $17 – We Promise ‘Everything Is Awesome’
Legos - we played with them as children, and some of us still play with these colourful little bricks even as grown-ups. If you're a fan of Legos and the amazing…
Changi’s Jewel Is Like A Futuristic Playground – Bounce On Sky Nets And Play Among The Clouds
Changi Airport--the pride and joy of Singapore. The best airport in the world for the 5th year running, it looks like that title isn't going anywhere, especially with the addition of…