Are you a fan of Japanese beauty?

Do you want to experience a new and innovative way to shop for your beauty needs?

Well, there’s a new shopping experience in town that we’re sure you’ll enjoy!

From now till 20 October, popular Japanese brands under the Shiseido family Anessa, Senka, and Tsubaki have partnered with personal care chain Watsons Singapore to open the world’s first My Japanese Beauty Pop-Up Store.

Image Credit: Shiseido

Held in the heart of Orchard Road outside Takashimaya, the pop-up will allow visitors to discover the secrets of Japanese beauty and soak in Shiseido’s rich heritage while embarking on what could be described as a “multi-sensorial journey”.

Visitors can look forward to admiring eight historical products from Shiseido Corporate Museum, flown out of Japan for the first time with special escort and white-gloved treatment.

Highlights include Tsubaki’s Classic Shampoo and Conditioner, Anessa’s Sunscreen Milk, and Senka’s Perfect Whip.

A Museum-Like Shopping Experience

The pop-up is unique in the way that it integrates high-tech digital touchpoints that are triggered by footsteps to deliver sound, music and animation to further enhance the immersive nature of the experience.

At the entrance, get a personalised greeting by a digital pixie and be guided through the space via the pop-up’s microsite, accessible via the Watsons app, website or a QR code.

Navigate the space while completing interesting tasks – it’s almost as if you are visiting a museum!

Image Credit: Shiseido

Take a break and enjoy a theatrical tea-brewing experience before sipping on a special collagen tea that will make you feel beautiful inside and out!

Image Credit: Shiseido
Image Credit: Shiseido

See The Three Brands In A Brand New Light

Image Credit: Shiseido

Enter a magical garden and learn about the brand history and features of Tsubaki line of shampoos.

If you’re uncertain about which shampoo best suits your haircare needs, take a sensor-powered quiz to match your hair to the right products so you can make the best choice.

Image Credit: Shiseido

If you’re more into skincare, stroll over to Senka’s exhibition and discover how to achieve clear, moisturised bare skin at an interactive product bar.

The importance of an effective sunscreen can never be emphasised enough, so learn more about Anessa’s suncare secrets at an immersive learning bar.

For those of you who live for IG-worthy shots, take envy-inducing photos at the animated wall projection that shuffles through images of the four seasons!

Check (The Exhibition) Out, Then Checkout!

Remember the Watsons app that we talked about earlier in the piece? It’s also an offline-to-online shopping app which allows users to scan QR codes to read product descriptions and add items to their carts.

Acting like your personal shopper, simply checkout on the app, and Watsons will deliver your shopping purchases to you within the next few days!

If you’re someone who prefers to shop on the spot, you can also purchase products from a cashless vending machine, or an on-site store at the showcase!

And good news for all you bargain-hunters – you can get to enjoy discounts of up to 30% at this pop-up too.

So if you’re in town, why not check out the My Japanese Beauty showcase and experience a new way of shopping?

And good news for all you bargain-hunters – you can get to enjoy discounts of up to 30% at this pop-up too.

Get up to 20% off Anessa products, 25% off Senka products, and a whopping 30% off Tsubaki products!

What’s more, you get a further $20 off with every $100 spent!

So if you’re in town, why not check out the My Japanese Beauty showcase and experience a new way of shopping?

Shiseido My Japanese Beauty Pop-up Store

Opening Hours: 11am to 9pm (Weekdays), 11am to 10pm (Weekends)

Location: Outside Takashimaya (391 Orchard Road, S238872)

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